Assignment 2: Four Pleasure Analysis

User Profile

Imaginary Subject: Giselle, 24 years old, professional photographer living in Singapore

Giselle developed a keen interest in photography ever since she was in secondary school and went to Nanyang Academy of Fine Arts, NAFA, upon completing her O Levels. At NAFA, Giselle took 3 years to complete her Diploma in Visual Communications, after which went on to pursue a Degree in Visual Communications with business. Giselle now owns her own photography business.

Giselle loves travelling. She loves taking pictures of the places she travels to. Today, Giselle is not only renowned for her photography skills but also for her travel books, which she is getting a huge commission for.

Not as fortunate in her love life, Giselle has been single for almost 3 years. She is a gorgeous looking woman, elegant and trendy but just not as lucky when it comes to love. Next to work, Giselle loves drinking at wine bar with her close bunch of friends best.

Giselle's lifestyle is pretty undemanding. She does not have to adhere to the 9 to 5 norm, gets to travel regularly with her astronomical income. She lives in a condominium with a penthouse which overlooks Singapore's harbour and gets to attend black tie parties and galas on a regular weekly basis. Giselle is proud of what she has achieved so far but is disappointed with her love life. She believes that there is a person for everyone and hers will come in due time.

Four Pleasure Analysis of Giselle:

Physio-pleasure
She has her own business and is in coherence with her interest. Her business is doing very well and she is able to afford her exorbitant lifestyle. Her life is undemanding and she gets to see the world regularly and earns a stable sideline commission from it.

Appreciation Pleasure - Her need to get out and see different cultures and document them down in photos

Need Pleasure - She needs to have her own business in order to be able to do what she wants (to travel and take photography not only as a business but also a passion).

Socio-pleasure
Giselle has a bunch of close friends whom she meets up with for drinks regularly. She gets to attend socialite parties to broaden her social circle.

Appreciation Pleasure - The ability to take time off each weekend to spend time with her friends. Without a stable love life, friends are very important to Giselle.

Need Pleasure - Socialite networking parties help keep her business and popularity going

Psycho-pleasure
Even though Giselle's lifestyle might be pretty undemanding, she struggles with loneliness due to the lack of a partner and also that her friends are mostly busy people, working 9 to 5 jobs. There are times when Giselle has to spend her weekends alone. In addition to this, Giselle mostly does her travels alone due to the lack of an available companion.

Appreciation Pleasure - Because of the lack of time, Giselle cherishes time spent with her friends and makes sure there is sufficient time for her to catch up with them.

Need Pleasure - There is nothing Giselle can do about her love life. She knows that love will come. She takes comfort in weekends spent alone. She takes this time to read her books, clean her house and even play the guitar once in a while. During her travels alone, Giselle makes sure she brings a souvenir back for each of her close friends.

Ideo-pleasure
Giselle is a sophisticated person. Perhaps due to her achievements in life, she feels uncomfortable owning things that she does not feel 100% for. She has inherently good taste, which itself speaks for her artistic achievements.

She is a very liberal person. This is perhaps due to the people whom she have met and have been gradually influenced by them. She does not hold any religious beliefs but do take pride in respecting other religions. She keeps herself in check by avoiding passing judgments on other people. She believes that everyone is their own person and has the right to exercise whatever they choose to believe in. Because of her liberal values, Giselle's friends find confidence in her whenever they have a problem.

Giselle has wanted to be a professional photographer since a very young age. Since then, she worked towards her aspiration, driven by passion rather than status. It can be considered an appreciation pleasure that Giselle has not only achieved what she feels most passionately for but has also been making a good income from it.

Product Benefit Specifications: (Handphone for Giselle)

Design:

Her phone should have not only a classy outlook but also one that is edgy.

The phone should also be compact and lightweight. A lightweight phone would be good for her travels.

Function:

Camera function for her phone would be an essential. It should have a good lens, the ability to zoom many times, and lighting and aperture settings should also be manually set. As a professional photographer, Giselle would want to carry a bulky camera out for drinking sessions. To have a phone with a good camera function would be perfect for her.

The storage capabilities of the phone should be big enough for Giselle to store photos, videos, contacts and messages. She would want to be able to store photos of her friends taken with her phone. In addition, she would also make videos of her friends for keepsake. As a business woman, Giselle is bound to have many contacts and messages coming in. A large storage coupled with organizer capabilities would be good for her.